She is also a contributor to CNBC's "TechCheck" franchise. Got a confidential news tip? What To Wear On A Job Interview With Sephora "One of our colors. After two years at the coffee giant, Bornstein convinced Nordstrom.com CEO Dan Nordstrom to hire her. I saw that there were many inefficiencies to business that technology could solve years before the world went digital. I also can't live without my Drybar hairdryer and GHD flat iron (those are tech gadgets, arent they?!). Image of the homepage from the new website for, THEYES engages influencers (and resident Creative. Save my name, email, and website in this browser for the next time I comment. ", "I come home and take a walk around the neighborhood with my kids. Prior to her time at Stitch Fix, Julie served as Chief Marketing Officer and Chief Digital Officer at Sephora (2007-15), launching Beauty insider and growing Sephora into a digital powerhouse in Beauty. I decided, I'll either stay and run this company when Katrina decides to leave, or it will really give me the experience that I need and want if Im going to start my own business, she says. To execute well, you need to stay focused and you need to help the team stay focused. We used actual sales data from the prior year and got better forecasting results in a fraction of the time. We spent two years developing the most extensive taxonomy there is. Chief Deputy State Controller. We needed a system to understand all the dimensions of a product, so that as we learn about the user, that matchmaking can happen, she says. All American Speakers Bureau is a full-service talent booking agency providing information on booking Julie Bornstein for speaking engagements, personal appearances and corporate events. Bornstein is the founder and CEO of THE YES, an AI-powered fashion retail platform that was acquired by Pinterest in 2022. d.getElementById("contentad428986").appendChild(s); Ms. Bornstein is also on the board of WW International, Inc., Redfin Corp. and Sweetgreen, Inc. She received an MBA from Harvard Business School and an undergraduate degree from Harvard University. Boorstin covers media with a. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Ive also always been a huge Jennifer Aniston fan since the Friends days. Copyright 2023 Surperformance. The more the user says yes to items, the better targeted the suggestions. After Nordstrom, UO, and Sephora, Bornstein had seemingly done everything but join a digitally-native startup when Katrina Lake asked her to join Stitch Fix as COO in 2015. I hope to pass this value onto my kids as well. Julia enjoys a blissful married life with her husband, William Couper Samuelson. It's a new cleansing device thats simple and really improves appearance of fine lines and pores, while helping moisturizer or serum absorb better. Julie has spent most of her career at the intersection of fashion and technology. Julie currently serves on the Board of Directors for Redfin and Weight Watchers. Julie Bornstein has spent her career at the intersection of retail and technology, where she is currently building a new business that will launch this fall. Henry, the only child of the couple was born on Wednesday, July 13, 2011.The baby boy brought more happiness to them. If you would like to share a story idea, please submit it here. She was selected by the non-partisan publication California Journal as the Rookie of the Year in 1994. With such earnings, Julia enjoys a lavish lifestyle along with her family. Samuel is a director known for his work in the television series Forage. High-waisted acid wash jeans? I loved the pace, working with the investors, and being able to start from scratch building things the right way." I love the brand spirit it creates. Over the last six years Bornstein has helped triple the size of the the brand's e . Contact a speaker booking agent to check availability on Julie Bornstein and other top speakers and celebrities. The No. Madelyn Clines Red Carpet Style Is Ever-Evolving, See Zendayas Dresses At The 2023 SAG Awards From Every Angle, Riley Keoughs Daisy Jones & The Six Press Tour Outfits Feel Glamorous Yet Relatable, Olivia Rodrigo Styled This 2001 Runway Piece So Differently On The Red Carpet. Attorney. Julia Boorstin is CNBC's Senior Media & Tech Correspondent based at the network's Los Angeles Bureau. I realized that technology had changed so much, meanwhile the whole framework underlying e-commerce had remained the same since the late 90s when I helped build Nordstrom.com, she said. I have seen so many things; my pattern recognition of problems is so strong.Launching a startup is super-scary, she says, but her focus and passion for the space made her so well-suited to start her own business. She moved to the channel in May 2006. In addition to being an AI-powered shopping platform, Bornstein did say The Yes is working directly with brands and creating a new consumer shopping experience that helps address the issue of overwhelm in shopping today.. URBN The Yes founder and CEO Julie Bornstein helped some of the world's biggest and best-loved brands develop industry-leading e-commerce operations, and also served as COO at Stitch Fix, arguable . Mar 4, 2023. "Each user has their neuro-network; user yes and no interface with each other and interact with over 240 brands on the platform," she explained, noting they continue to add brands daily. Ive always loved shopping for people, she says, mentioning she just found her sister the perfect navy heel. And please join us again next week for our next featured founder. Shes adorable and funny, and I love that weve had the chance to work with her twice at Sephora, first on her fragrance launch and then through her part ownership of Living Proof.". It's green, calming and when we walk, I get to have great conversations with my kids somehow people talk more freely when theyre walking. ", "Plus, I love the people. additionally they cover Customer Service and provide robust data insights to each brand about their own performance and their customer set.) Shes teamed up with The Yes co-founder and chief technology officer Amit Aggarwal whos held high-level engineering roles at BloomReach and Groupon, and most recently served as an entrepreneur-in-residence at Bain Capital Ventures to rewrite the architecture of e-commerce., This is an idea Ive been thinking about since I was 10 and spending my weekends at the mall, Bornstein, whose resume includes chief marketing officer and chief digital officer at Sephora, vice president of e-commerce at Urban Outfitters, VP of e-commerce at Nordstrom and director of business development at Starbucks, tells TechCrunch. But after decades in and around e-commerce, shed seen it all: the inefficiencies of searching for the exact right product on a traditional platform, the problem with the collaborative filtering used by giants like Amazon, the drawbacks of legacy tech and talent. She's worked in everything from politics to investment banking, but. I just realized it would be better to start from scratch than to build [THE YES] off the back of a bigger business.. The Yes founder and CEO Julie Bornstein helped some of the worlds biggest and best-loved brands develop industry-leading e-commerce operations, and also served as COO at Stitch Fix, arguable one of the top success stories of digital-first fashion. Required fields are marked *. Join Facebook to connect with Julie Bornstein and others you may know. The Yes is her first foray into entrepreneurship, however, and we got the chance to talk to Julie all about her experience as a founder. ", Julie with Marc Jacobs, who launched his first-ever makeup line exclusively at Sephora. In the Assembly, she distinguished herself as only the second woman and the second freshman elected by her peers to the leadership position of Democratic Caucus Chair. 1 reason women say they would quit their jobs in 2023, Dem. ", "A strong sense of civic duty was instilled in us at an early age. ", Perks of the job: meeting Oprah. And of course, wed love if you can subscribe to Found in Apple Podcasts, on Spotify, on Google Podcasts or in your podcast app of choice. Oh, and Nars Laguna bronzer. THE YES's method aims to eliminate that by doing it for you. A dress, or nice pants and a jacket to be specific. Moreover, the duo met each other in Sundance Film Festival in PG-13 weekend. That, to me, was exciting. Contests & Promotions Full of ideas, she wanted to reimagine the retailers online presence; during her tenure from 2000 to 2005, sales soared from $10M to $350M per year. SWEETGREEN, INC. Data is a real-time snapshot *Data is delayed at least 15 minutes. Julie has a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. Their oldest son, Loren is an attorney in Los. May 12, 2021. Shortly after departing Stitch Fix, Bornstein began building The Yes, an AI-powered shopping platform expected to launch in the first half of 2020. Please keep your comments respectful and relevant. BBC Motion Gallery. 'https' : 'http'; Moreover, she was named in the TJFR 30 under 30 list of the most promising business journalist. Julie Bornsteins contributions to Riverside County, to her community and to California span an extraordinary range of posts, responsibilities and policy issues. Julie Bornstein has an extensive career in community service in Riverside County. But what if you want to see everything on the site? And no day passes without a discussion or two about kids, favorite new lipsticks, or which parts of our finished lunch goes into the recycle vs the compost bin (we are in SF after all). From working with celebrities on fragrance launches to coming up with cool rewards for loyal customers, Sephoras Chief Marketing and Digital Officer Julie Bornstein has every beauty-loving girls dream job. Julie Bornstein is the co-founder and CEO of The Yes. Spoiler alert: She didnt like banking, but the career was agateway to thenew world of commerce. The estimated Net Worth of Julie Bornstein is at least $223 Thousand dollars as of 12 June 2022. She assumes some duties previously handled by Sharon Rothstein, who has joined Starbucks as global . After being together for several years they finally tied the knot on 16 December 2007. Educator and Community College Trustee. Many brands view the platform as a marketing expense. All rights reserved. However, her net worth has not been revealed yet but as she is one of the hardworking reporters at CNBC, her net worth is reported to be more than millions of dollars. Led by e-commerce tech veteran Julie Bornstein the recently launched app just debuted a website to bring the platform full circle. She previously held the position of California Labor Secretary under Governor Gavin Newsom and served as the Director of . Nolke and Larson have been married since 2019. . Your email address will not be published. }; June 13, 2014. Photo: Courtesy of DKNY, "I wanted to try working in business (which was unheard of in my family of doctors and lawyers). Bornstein had a vision to deeply understand the entire apparel category, taking into account the nuance of what a consumer might likea small puff sleeve versus an exaggerated puff sleeve, for instance. She has red colored hair with black colored eyes. id: "beb5f82f-dce3-49e6-a836-cf24eb78a6f6", Project #ShowUs. Julie has a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. THE YES starts by asking which brands you shop for, what color palette you veer towards, what silhouettes appeal. 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View Julie Bornstein results including current phone number, address, relatives, background check report, and property record with Whitepages. After General Assignment reporter she started to serve for Media and for Entertainment reporter of CNBC. Call us to speak with a booking agent to discuss your event or specific speaker request. BOOK JULIE BORNSTEIN Julie Bornstein Videos Bornstein first toyed with the idea of starting a company following her tenure at Sephora. { I figured it may as well be in an area of interest, so I wrote letters to the HR departments of Ralph Lauren, Calvin Klein and Donna Karan. So prioritizing, and getting to as much as you can, while maintaining your sanity, is definitely a challenge. Presently, Ms. Bornstein is Chief Executive Officer at this company. In 1992 she was elected to the California Assembly, representing the Coachella Valley as part of the 80th District. While they have not officially filed for divorce, they have been living apart since then. Julia Boorstin is a reporter and she'a actually woring for CNBC. ", "I also learned that my natural tendency to spot and solve problems wasn't just in personal life, it was something that also happened at work. ", "Finding enough hours in the day to accomplish everything. "We provide an entire ecosystem to modernize your store; essentially, brands get their own store on the platform., Shortly after leaving Stitch Fix in 2017, after helping guide the site to go public and seek venture capital, the seeds for THE YES were planted. ", "Summer booties. Contact an All American Speakers Bureau booking agent for more information on Julie Bornstein speaking fees, availability, speech topics and cost to hire for your next live or virtual event. Bornstein's plan includes working on a brand integration that pulls existing product imagery and descriptions from each brand's website to eventually carry the whole online platform of every designer or company brought on board. Julie was born in Wakefield, Michigan, to Madeline and Dominic Decur. Previously, she was part of the ensemble for CNBC's daily program, "TechCheck," that ran from April 2021 to February 2023. ' And so, she did. Julie Bornstein founded The Yes Platform, Inc. "Ole Henrikson Truth Serum. "I'm really committed to leaving the office every day by 5:30 so I can spend my evening with my family, and then work a few hours after my kids go to bed. Julia Boorstin CNBC's Senior Media & Technology Reporter, Creator of CNBC's #Disruptor50, Author of When Women Lead - Simon & Schuster, Available Now She went to the channel in May 2006, being given the role of General Assignment reporter. The couple had their first encounter at the Sundance Film Festival. Photo: Courtesy, "Black. Opinions expressed by Forbes Contributors are their own. By Vogue Business Team. But the functionality and usability component has also swayed them to join as a forward-thinking platform that offers a ready-made tech stack and can share the technology they may not have the means to invest in on their own is attractive. Until they figure out how to get it inside my phone, my credit card is attached to it. Meet the incredible Julie in todays Women of Style interview. , Urban Outfitters AAE is one of the premier celebrity booking agencies and top keynote speakers bureaus in the world. Next, with a visual quiz showing very nuanced looks, it queries users if they would wear something. 188 Julia Boorstin Photos and Premium High Res Pictures - Getty Images. Learn how your comment data is processed. Those included gathering product images that turned retailers into round-the-clock photo studios and the personal shopper or sales associate aids customers in what they are seeking for their wardrobe. "I grew up in Syracuse, NY - it's not known as a hotbed of cultural activity, but my household was always interesting. EDITORIAL. )", "Once a year Ill meet a girlfriend of mine in East Hampton and well spend a full day hitting every shop there (love Henry Lehr), and I try to get a few trips to Barneys when Im in New York. "I love fashion as many do, but I knew what was missing was someone to do the shopping for them. We want to be the first to get it, and do it right. Julie and Steve have been married for over 34 years, raised their two sons in the Coachella Valley-active in public schools and youth sports. She taught at College of the Desert and practiced law while holding leadership positions in The Desert AIDS project, the Coachella Valley Housing Coalition, the COD Adjunct Faculty Association, and the Jewish Federation Womens Division, Temple Isaiah, Girls Club and the Palm Desert Civic Arts Committee. On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Julie Bornstein, founder of The Yes, on why mobile shopping is finally getting smarter, launching during the pandemic and how customer behaviour has evolved in the past year. On February 19, 1969, Julie A. Su was born. The couple has four children together and cited family reasons for their decision to separate. AI and machine learning already dominate in many verticals, but e-commerce is still open for a player to have a meaningful impact, Callaghan said in a statement. Work and family are very fluid, and I work a lot around the edges. Bornstein likens it to making a music playlist on Spotify or TikTok on social media, "We learn from the references and show products, accordingly," she said. The day that Amazon went live, I remember exactly where I was sitting when my brain exploded, she says. 2023 BDG Media, Inc. All rights reserved. Feb 7, 2023,11:22am EST $8.8m Bond Payment Delay Down To State Says American Dream Owner Forbes Business Retail E-Commerce Tech Veteran And CEO Julie Bornstein On Her Latest Venture, THE YES. In fact, their love was also reported in the New York Times. var qs = Object.keys(params).reduce(function(a, k){ a.push(k + '=' + encodeURIComponent(params[k])); return a},[]).join(String.fromCharCode(38)); The added layer was working with the data science team to see how they were building these models to learn about the user, shesays. All the companies I have worked at were very much leading in this direction.. She is the former Stitch Fix COO and board member (2012-2017), helping to grow the company to a billion dollars in under 6 years. Julie Bornstein. VIDEO. Foreo Luna for Men (black) and Sensitive Skin (white), $199 Each. Julie Bornstein, Founder and CEO of THE YES, is a pioneer of the e-commerce era. At heart, Bornstein is the YES consumer: fashion-forward, brand savvy, knows what she likes. (For this, THE YES absorbs transaction fees, chargebacks, fraud liability and any other transaction related costs. Spoiler alert: She didn't like banking, but the career was a gateway to the new world of commerce. The app, which launched in 2020 when Covid-19 was in full swing, required a deep tech build-out using four tech algorithms and e-commerce infrastructure. We would like to show you a description here but the site won't allow us. And there's definitely a science to the art of makeup. ", Julie, with colleagues at a company event. A sleeveless prairie shirt with a ruffled yoke? Julia Boorstin is a reporter and serves for CNBC. She is also a contributor to CNBC's "TechCheck" franchise. Plus, its the only way I seem to get at least a few steps a day.". I thought, If you can do this for books, you can do this for fashion. A fashion devoteeherself, Bornstein could not wait to join the next evolution of shopping. She graduated from Princeton University with the honors, achieving a B.A. Join The Zoe Reports exclusive email list for the latest trends, shopping guides, celebrity style, and more. Thus far, the growth has been organic with a $25 site credit for referrals, resulting in 100,000 downloads. wasn't gonna win with fashion; designers are wary of selling there with Amazon's knock-off DNA strategy," said Bornstein.